Sun-washed coastlines, whitewashed hill towns and centuries-old olive groves—Puglia blends year-round living with strong travel appeal. As of August 2025, region-wide asking prices averaged €1,430 per m², a new two-year high.
Provincial market overview
Province of Bari
Average asking price: €1,780 per m². The regional capital, Bari, trends higher at about €2,220 per m², sustained by services, universities and a deep lettings market. Coastal hotspots set the pace: Monopoli sits near €2,420 per m², while Polignano a Mare approaches €2,920 per m². Together these towns anchor a premium strip running down the Adriatic.
Province of Brindisi
Average asking price: €1,700 per m². This province combines an international airport and Adriatic access with the inland Valle d’Itria towns. Brindisi (city) remains comparatively accessible (around €1,180 per m²), while Ostuni, the area’s linchpin, reaches about €2,600 per m² and higher in select sub-zones.
Province of Foggia
Average asking price: €1,070 per m². This is one of Puglia’s most affordable provinces. Prices are lowest in the inland towns, while the Gargano coast, especially Vieste, shows the highest values within the province. The city of Foggia averages about €1,110 per m².
Province of Lecce
Average asking price: €1,210 per m². Lecce pairs a grand baroque capital with the beaches and fishing towns of the Salento peninsula (Otranto, Gallipoli, and Santa Maria di Leuca) offering clear waters, lively summer festivals, and a long season. Buyers choose between historic apartments in Lecce’s centro storico, seafront homes on the Adriatic or Ionian coasts, and countryside masserie amid olive groves; coastal areas typically command firmer values than inland towns.
Province of Taranto
Average asking price: €1,040 per m². This province posts the region’s lowest asking prices. The provincial capital, Taranto, used to be an economic powerhouse of Southern Italy, but has experienced economic struggles over the past two decades, driven by a slowing industrial sector.
Province of Barletta-Andria-Trani (BAT)
Average asking price: €1,490 per m². This province marries the Adriatic charm of Trani and Bisceglie—marinas, Romanesque cathedrals, sunset promenades—with inland Andria and UNESCO-listed Castel del Monte amid olive-grove countryside. Buyers choose between waterfront apartments and period homes in stone historic centers, with rural options on the Murgia for space and privacy.
What’s moving the market
Pricing in Puglia’s tourism-led locations—and especially in the Valle d’Itria—has risen sharply in recent years as international visibility, hospitality investment and limited heritage supply converged. Prime, fully renovated homes in core hotspots are now reported above €6,000 per m², some of the highest prices in the country. Authentic historic typologies—trulli, lamie, masserie—are scarce and trade at a premium; entry-level restoration candidates still surface, but turnkey, well-located examples are priced as rarities.
Spotlight: Valle d’Itria & Salento
Valle d’Itria
Between Bari and Brindisi, the Valle d’Itria concentrates some of Italy’s most competitive second-home markets. World-renowned towns like Ostuni, Monopoli and Polignano a Mare sit at the top of the market; smaller white towns (Locorotondo, Alberobello, Martina Franca) price slightly lower but have also trended up. Limited stock of renovated stone properties underpins sustained demand.
Salento
The “heel” offers two coastlines—Adriatic and Ionian—so you can pick calmer seas, better winds, or the sunniest bays on any given day. Historic baroque towns (Lecce, Otranto, Gallipoli) sit near long sandy beaches and coves with exceptionally clear water, a lively festival calendar, and an easygoing pace. Salento offers the longest summer season in Italy; the only trade-off is that last-mile travel beyond Lecce can take longer, especially in peak months.
Accessibility & infrastructure
Puglia is served by two comfortable, well-connected international gateways: Bari (BRI) and Brindisi (BDS), both with extensive European links and robust passenger volumes. Overland, the A14 and SS16 are the main spines, but highways aren’t always in great shape and many country roads are narrow and tortuous, so summer traffic can slow trips—especially near beaches. Rail runs along the Adriatic, reaching all the way to Lecce, but there’s no in-region alta velocità (high-speed train) yet. Getting into deeper Salento (e.g. Otranto) usually means riding smaller regional trains or road transfers beyond Lecce.
Puglia’s investable landscape is clear: Valle d’Itria concentrates premium, low-supply heritage assets and has seen the sharpest price escalation; Salento offers broader price points and remarkable coastline with modestly more complex last-mile access. Across the provinces, pricing steps up near the Adriatic hotspots and moderates inland—giving buyers a wide spectrum from entry-level to premium coastal stock.
